As a mum of 4 from the UK and pregnant with number 5 (I know right?!) and after a 10 year gap (even crazier!) the baby market after this gap had lots of new and wonderful things, amazing things that my bump and I desired but when I wanted to buy them the majority were only available in Europe! Yes I could buy them but the shipping was astronomical.

I wanted products that made my home look like an instagram feed. Products that were not plastic and that you had to hide away when visitors were coming over or at the end of the night made your lounge look like a daycare centre. I wanted toys that matched my interior style and that were also ethical and would grow with my baby so I didn't have to buy multiple products to match my babies developmental stages. Yes I know a really tough list of wants. But then I met Sofie (bysofieofficial) the amazing creator and designer of Little Hoppa and that's when Hip Bambini was born.